Network video
IP surveillance solutions

Making the difference for retail

In the retail industry, network video systems provide a whole new level of pro-active surveillance and monitoring. Network video technology not only offers superior loss prevention. It can also be used to boost sales, improve staff and customer security, optimize store layouts, boost productivity, count people, monitor flow control, and many more key functions.

So the return on investment is very fast. In other words, whether you run a single shop or a whole chain of malls, network video makes a noticeable improvement in your bottom line. That’s why it belongs in the toolset of any successful retail operation.
 

Protect employees, customers and business

The retail industry faces tough challenges. Theft and inventory shrinkage are obvious causes of lost profit that are traditionally fought with surveillance systems. Retail surveillance using network video solutions offers instant benefits to your business. Not only by helping you win the battle of protecting your business, by preventing crime, but also by making major positive contributions to planning and maximizing your profits in so many other ways.
 

Keep an eye on the daily business

An IP-based video surveillance system provides a way to capture and distribute video over any kind of IP network.

With an Internet connection, shop owners, managers and security experts can comfortably monitor multiple stores from their desk. For convenience and security, recordings should be stored at a remote location.

 

Integration with other systems

Today many different systems are used in most successful retail businesses. IP-Surveillance solutions comply with open industry standards and can easily be integrated into and triggered by other systems. For example, the IP-Surveillance system can be combined with electronic cash registers to ensure that every transaction is monitored. Alarm functionality and customer counting applications are other possible extensions.
 

Prevent insurance fraud

An increasing problem for large retailers is people who fake injuries, for instance by "slipping and falling" in a store, and then sue the owner for compensation. Intelligent video applications can help retailers reject dishonest claims and prove their point with visual evidence. To help the police secure convictions against criminals, the recorded material must have sufficient image quality to allow for number plate and facial recognition.

More about the benefits of going digital
 

Making the most of your video surveillance system

Apart from meeting the essential surveillance needs, video applications can also improve store management in other ways. Strategically placed cameras can be used to observe, record and measure consumer activity, leading to better staff planning and store layout.

Application Description
POS integration Capture transaction data from the point-of-sales system together with video recordings for an integrated shrink management solution.
Video motion detection Moving objects entering a specific area can trigger images to be stored for later analysis. Pre/post-alarm buffers can secure critical images before and after the event.
More about video motion detection
People counting Analysis for staff planning and entrance management. You can monitor customers per hour, day or week over the network. Zone monitoring in a retail management system helps matching customer traffic with the needs for staffing levels and openings hours.
Lane monitoring Keep customer coming back. Determine the number of cash registers to open in order to speed customer throughput.
Slip and fall Reject dishonest claims from people who fake injuries and make false insurance claims.
License plate recognition Capture information on every vehicle that enters or leaves a garage or gas station.
Customer story: Enhanced security and improved service in some of Finland’s largest parking facilities

Return on investment

Retailers today are facing a number of challenges where  modern and reliable video surveillance systems can make a difference: armed robbery, break-ins, vandalism, shoplifting, drive-offs, inventory shrinkage, employee theft and insurance frauds.

With a networked video solution, retailers can better manage inventories, loss and fraud. IP video technology integrates easily with many other systems used in retail stores, such as point-of-sale and access control systems. The more uses for the video surveillance system, the higher the return on investment.

The reasons to invest in a modern video surveillance system are many. No matter what retail business you are in - ranging from supermarkets, shopping centers, malls, retail outlets, to 24-hour convenience stores, liquor stores, grocer stores, mini-markets and gas stations - your business can benefit from IP video surveillance.

Deploying IP Video Surveillance -
An archived webinar about the benefits of IP network video to the retail organization. Login required.
(2008-09-04 Loss Prevention Magazine)
Retail surveillance news
Data mining: how retailers are fighting thieves and fraudsters
(2009-07-01 guardian.co.uk) 
Lekson Visual Communications to introduce next generation of network video-enabled visual solutions at NRF LP 2009
(2009-06-08 Lekson Visual Communications)
Remote Video Hosting: Doing (Much) More With Less
(2009-05-22 Retail Solutions Online)
Ask the expert: Can retailers leverage video analytics beyond loss prevention?
(2009-05-20 SP&T News)
Agilence to provide effective loss prevention solution for retailers through integration with Axis network video products
(2009-05-04 Agilence)
Agilence redefines market with subscription-based retail operational intelligence solution
(2009-05-04 Agilence)
Video system keeps grocery clerks from giving stuff away
(2009-04-30 LexisNexis) 
Lekson Visual Communications to Introduce Next Phase of ‘Axis Enabled’ Visual Solutions at IFSEC 2009 
(2009-04-15 Loss Prevention Magazine)
McDonald's started to collaborate with Neto Baltic by installing IP cameras 
(2009-01-29 Neto Baltic)
Mining your surveillance video for real-time business intelligence  
(2009-01-22 Retail Solutions Online)
Network video offers an important route to reducing shrinkage for retailers  
(2009-01 sourcesecurity.com)
Lekson Visual Communications Announces Partnership with Axis Communications 
(2009-01-07 Loss Prevention Magazine)
Tracking buying patterns with surveillance cameras
(2009-01-01 The New York Times) 
Lidl chooses Axis for surveillance in its stores
(2008-12-03 Axis Communications)
University at Buffalo helps control food service costs 
IP video is much more cost effective than DVRs.
(2008-10-28 Milestone Systems)
Checkpoint Systems helps Coop Vest tackle its retail security challenges(2008-10-21 Checkpoint Europe)
Out-of-the-box Thinking—The Transition Away from Analog CCTV and DVRs to IP Video
(2008-10-14 Loss Prevention Magazine)
Moulin de Païou optimizes POS management with network video (2008-09 Axis Communications)
(2008-09-08 Axis Communications)
Golf Mill Shopping Center deploys analytic surveillance system for patron safety and thwarting insurance fraud  
(2008-09 Axis Communications)
Netto supermarkets fight thrift with IP video 
(2008-08-27 Milestone Systems) 
Retail investment in network video on the rise 
(2008-08-10 www.info4security.com) 
Video Analytics - More Intelligent Surveillance
(2008-08-04 NewswireToday) 
The key technologies and solutions that retailers are using
(2008-07-11 asmag.com) 
European Retail Solutions Award to Axis Communications and Partners
(2008-06-27 www.axis.com
Video surveillance providing security in shopping centers
(2008-06 www.axis.com)
Comprehensive security for retail megastore
(2008-06 www.axis.com)
The impact of Internet Protocol (IP) video surveillance on loss prevention (pdf)
(2008-06-04 Retail Solutions Online)
Technology becoming powerful tool in retail loss prevention
(2008-06 Security Matters)  
Checkpoint Systems adds a new video security solution to CheckView™  
(2008-05-13 www.checkpointsystems.se)
Retailers warm to network video surveillance
(2008-04-17 Talking Retail) 
Taking video further: Using it to deliver better customer service (pdf)
(2008-03 Wren Solutions)
Spiritech appointed North American Distributor for Cognimatics TrueView People Counter
(2008-03-20 pr-usa.net)
Five reasons for network video (pdf)
(2008-02 Integrated Solutions For Retailers)
Security to the fore (pdf)
(2008-02 RetailME)
Loss prevention executive interviews
(2008-01 www.eyeforretail.com)
Winning Trends in Loss Prevention (2008-01 www.retailsystemsresearch.com)
 
Archive
Network video news
Axis introduces a series of fixed domes with HDTV video quality and unique installation capabilities
(2009-04-01 www.axis.com)
Axis Communications wins International Award and strengthens its position as global market leader
(2008-11-26 www.axis.com)
Axis introduces smallest and smartest network cameras 
(2008-11-25 www.axis.com)
Ardene deploys Axis Network Cameras to reduce shrink in its fashion accessory retail stores throughout Canada
(2008-08-05 TMCnet.com) 
Frost & Sullivan Names IBM the 2008 North American Video Surveillance Software Company of the Year
(2008-04-18 CNNMoney.com) 
Axis takes video surveillance to new heights
(2008-04-02 www.axis.com)
 
Archive
Axis loss prevention solutions
White paper
A smarter way to mind the store:A guide for retail managers and executives on the advantages of IP video surveillance and management systems
IP-Surveillance (pdf)
A guide for retail managers and executives on the advantages of IP video surveillance and management systems.