Retail surveillance
A knowledge site driven by Axis Communications
Meeting the challenges of modern retail
Retailing today is a tough business
and store owners face many challenges. The most obvious of these are theft and inventory shrinkage which eat into the stores’ profits.
Retail surveillance using network video solutions such as IP cameras is an excellent weapon in the battle to protect your business. By deterring crime, it reduces losses and creates a safer environment for staff and customers.
Cross functional usage
This versatile technology can make numerous other positive contributions to the store’s operations besides loss prevention. For example, it can help store owners manage queues, count people and monitor flow control.
It can provide information to support the development of better store layouts - via heat mapping and dwell time applications. Outside the store itself, network video can be connected to access control systems, or used for general surveillance of the building’s exterior and parking lot. License plate recognition is also possible, thanks to the high quality of the images generated. All of these cross functional applications make retail stores safer for visitors and more profitable for the owners.
For these and many other reasons, network video is today regarded as a vital part of any successful retail operation, regardless of its size.
Integrate different applications
Modern retail businesses often employ a variety of technologies to facilitate business in the stores – such as electronic cash registers, alarms and people counting applications. One of the major advantages of IP-surveillance is that it complies with open industry standards, and can therefore be easily integrated with these other applications. An IP-surveillance system can also be triggered by another system, so e.g. surveillance footage is always captured in connection with an alarm, or whenever the electronic cash register system is activated.
Surveillance of multiple locations
The key difference between traditional CCTV and network video surveillance is that a network system is IP-based.
In other words, surveillance images are captured and distributed over an IP network.
Shop owners, managers and security experts can therefore monitor these images from their desks – or indeed any location with an Internet connection. They can even monitor several retail outlets at the same time. Recorded images are usually stored remotely or in the shop itself.
News
Replacing
store guards with CCTV
1858 m2 Marks &
Spencer outlet in Guernsey, Jersey, doubles its site and
upgrades its video surveillance system with new solution
from Milstone.
Read more »
Smart
video surveillance system based on the Axxon Intellect
platform installed at Burger King
The system manages the cash registers, client areas and
outdoor premises.
Read more »
Stores'
surveillance cameras can help crack crimes
Large retailers in urban areas typically have have
closed-circuit TV cameras that capture activities of
interest outside the stores.
Read more »
More news »
Learn more
Attend the webinar on May 7, 2013 »
Using In-Store Intelligence for Staffing Optimization
Attend the webinar on April 4, 2013 »
How the Retail Industry uses Analytics to improve Profits
Attend the webinar on March 5, 2013 »
More information »
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