The key to profitability is measuring and understanding your customers’ behavior: where they go, how long they stay there and what they do. Network video systems allow you to do all this with ease, in real time and across any number of stores.
Thanks to network video, you can quickly establish the effectiveness of in-store displays, signage and marketing investments to determine what sells best in particular locations. You can find out which displays make people stop and look – and which ones most often lead to a purchase.
It is now possible to optimize your store in a whole new way, without time-consuming manual data collection and analysis.