Establishing the most suitable locations for products and signage is essential in today’s busy stores. And as every pharmacy owner knows, experimenting with different product positioning and layouts is a sure way to boost sales and increase profitability.
However, manual collection and collation of data across multiple systems and stores, not to mention the time required for analysis, can be quite daunting.
Network video changes all that, giving you real-time access to crucial marketing data for a single store or an entire chain. It lets you establish how many customers peruse a shelf, how long they spend choosing products and how they react to signage. Once you know your customers’ preferred route through your store, you can optimize the entire layout of your pharmacy accordingly!