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Merchandising and operations for the service industry

Competition between services has never been more ferocious, and advertising and marketing are vital competitive tools. But what attracts customers to your business rather than the one across the street? What is the best way to spend your marketing budget?

The answers come from statistics about your customers’ behavior – statistics that are hard to extract manually from a mass of data. But with network video, they can be accessed and analyzed in real time for a single store or a whole chain. Network video allows you to demonstrate what works best, and even pick out subtle differences between stores in the same chain.