It has never been more important to optimize your store’s performance. However, the large number of systems involved can make collecting and analyzing data a daunting task.
Now, network video brings new possibilities for understanding your customers’ behavior – even when they are only browsing. You get a clear picture of customer flows to help determine prime locations and assess the effectiveness of signage; you get rapid access to statistics on the results of marketing and promotional activities. All this information is available in real time and can be used equally effectively in a single store or across an entire chain.